Thursday, December 26, 2019

The Psychological Perception Of Aaron And Mentally

With this technique the psychological expert relaxes Aaron and mentally reinstates the context of the crime by introducing herself and makes him feel comfortable, in order to find out what actually happened in the murder. Furthermore, the expert tells him that she will film the sessions and she might probably be called in court. While analyzing him, the expert starts doubting that Aaron is guilty. This is because of his naivety and innocent view. The expert finds out that Aaron had been abused in his childhood by his father, what lead him to create a double personality. Aaron has created a person called Roy, in order to face this abuse and pain. Therefore, the expert reports to Vail that Aaron suffers from multiple personality disorder or dissociative identity disorder (â€Å"MPD/DID†), which proves Aaron’s whole argument. MPD/DID â€Å"is an illness that is characterized by the presence of at least two clear personality states, called alters, which may have different reactions, emotions, and body functioning† than can lead to â€Å"time and memory lapses and blackouts† . This illness is â€Å"is thought to be an effect of severe trauma during early childhood, usually extreme, repetitive physical, sexual, or emotional abuse, which produces a lack of connection in a person s thoughts, memories, feelings, actions, or sense of identity†. Sexual abuse In the middle of the trial, Vail steals from the crime scene a video tape of the archbishop Rushman, in which the archbishop sexually abusesShow MoreRelatedSchlossberg s Transition Theory Model792 Words   |  4 Pageschain of command. The typical soldier learns early on they are part of a team and each member of the squadron brings a different set of strengths and weaknesses to the regiment. Both internal and external factors influence the mental and psychological self-perceptions of the service member’s ability to cope with and adapt to their environment. Astin’s Theory of Involvement Alexander â€Å"Sandy† William Astin was a distinguished scientist, physicist, and professor who believed involvement in school clubsRead MorePsychodynamic Approaches And Psychodynamic Therapy1683 Words   |  7 PagesIntroduction Explain how thought-focused treatment systems are inherently different from psychoanalytical/psychodynamic approaches in treating psychological dysfunctions. a. In this reaction paper, thought-focused treatment and psychoanalytical /psychodynamic approaches will be examined by comparison; to understand their differences. One thought-focused treatment is called Cognitive behavior therapy (CBT). â€Å"CBT is certainly the most widely used therapy today, probably because it is based uponRead MoreCognitive Behavioral Therapy ( Cbt ) Essay1717 Words   |  7 Pagesthat emphasizes the here-and-now. It is typically brief and time-limited, collaborative in nature, fairly structured and empirically based (Freeman, Felgoise, Nezu, Nezu, Reinecke, 2005). Aaron Beck is a major name that arises when discussing the origins of CBT. Beck (1970) contends that individual perceptions of events shape feelings and behaviors. This theory places emphasis on the concept of automatic thoughts. Automatic thoughts are linked to the client’s core beliefs about self and worldviewRead MoreAndrew Turner s Sentence Of His Crime Was Unacceptable And Cause d An Outrage Essay1468 Words   |  6 PagesJudge Aaron Persky of judicial bias in favour of male privilege and having an elite status (Stack, 2016). Thus, giving a perception of special treatment by the Judge Persky which highlighted Turner’s position as a star athlete and an All-American swimmer in a top university; as well as, his father, Dan Turner believed that his son should have not deserved a long sentence because, he has no previous criminal history. Dan Turner also claimed that his son was not being himself and was mentally unstableRead MoreHow Thought Focused Treatment Systems Are Inherently Different From Psychoanalytical / Psychodynamic Approaches1444 Words   |  6 Pages Reaction Paper #2 William J. Haynes ORG 6530 University of the Rockies September 7, 2015 Introduction Explain how thought-focused treatment systems are inherently different from psychoanalytical/psychodynamic approaches in treating psychological dysfunctions. a. A thought-focused treatment and psychoanalytical /psychodynamic approaches can be examined by comparison; to understand their differences. One thought-focused treatment is called Cognitive behavior therapy (CBT). CBT is aRead MoreReflection Paper Of Trina Patel1306 Words   |  6 Pagesand affection crippled my relationship with my daughter. Through my therapist’s framing of the parent-child dialogue, the interpersonal communication became very productive and gave way to a wealth of information of my childhood experiences and perceptions. The Parent-Child dialogue was a form of Transactional Analysis Theory which is described as an adult authority figure using nurturing and/or critical guidance to another person for the means of evoking subservient childlike responses (Beck, 1993)Read MoreThe Stanford Rape Case At Stanford University Campus Essay1744 Words   |  7 Pageshis crime caused an outrage, as the members of the public criticised Judge Aaron Persky of judic ial bias in favour of male privilege and having an elite status (Stack, 2016). Thus, giving a perception of special treatment which highlighted Turner’s position as a star athlete in a top university; alongside his father, Dan Turner appeals to the Judge to lessen his sentence. Dan Turner also claimed that his son was mentally unstable due to the degrading ordeal he had endured, in addition to being imposedRead MoreCognitive Theory And Social Work1635 Words   |  7 Pagesbehavior can be changed through changing faulty thinking, irrational thoughts, automatic thoughts, or learned cognitive misconceptions. When a client has negative images of themselves or their accomplishments, it sets the pace for their behavior, perceptions and expectations; when that thinking is exposed as faulty to the client, the client can then begin to change their behavior based upon restructured, truer images of reality. It has been shown to be effective therapy for individual, group, maritalRead MoreCognitive Behavior Therapy (CBT)1559 Words   |  7 Pagestechniques from cognitive therapy and behavior therapy. Albert Ellis and Aaron Beck are the two psychologists who came up with therapies. Beck developed the cognitive therapy (CT) that focuses on changing the client’s unrealistic maladaptive beliefs and thoughts in order to change the individual’s behavior and emotional state. To help CT is directive collaboration by help teach the client correct their distorted thinking and perception of self, other, and external events. Ellis came up with the RationalRead MoreThe Effects Of Childhood Sexual Abuse On Women s Sexual Behavior2139 Words   |  9 Pagessay they have been molested by a family member or stranger, while another may say that they were subjected to pornography. CSA can take on many different forms that ultimately still exploit the victim sexually and causes harm, whether physically or mentally. The purpose of this study is to enlighten counselors about the harmful effects of childhood sexual abuse on the sexual functionality of adult women. With this in mind, I hope that new and innovative techniques can be created and used to help these

Tuesday, December 17, 2019

The Framers Of The Constitution Essay - 1346 Words

Certain interests do not change over time in our society. Over 200 years ago, the prominent concern that led to the framing of the Constitution regarded the establishment of a government that was â€Å"for the people and by the people.† The framers of the Constitution, with concern of an over powering central government in mind, provided a basis for the structure of the federal government of the United States. The powers of the legislative, executive, and judicial branches of government are laid out strategically in a way that no one branch can have more power than the other. The national concern of maintaining a legitimate government has not shifted since the initial days of the framers. Although the capacity of the government has grown over time, the system of checks and balances that was adapted in the framing of the Constitution allows for the structure and powers of the federal government to remain in order today. Other than providing a structural map for how the gov ernment will operate, however, the additional aspects of the Constitution fail to administer practical framework for addressing 21st century interests. This document was written over 200 years ago and it has not been altered substantially since then (Lazare). While certain Amendments have been added to assist the Constitution in staying relevant, such as the abolishment of slavery and the addition of women’s right to vote, there has been practically nothing added to help in applying the framers’ intentionsShow MoreRelatedFramers of the Constitution1047 Words   |  5 PagesThe Framers of the Constitution and the Republicanism The constitution is the supreme law of the land. Even though it is the supreme law of the land, it is not well defined; it isn’t specific on multiple areas. Because of that, the constitution has been misjudged and miss interpreted in the past. However, there are certain parts were the Constitution is specific. It is partially specific on elements of the Constitution that embodies the republican principle of limited government, the three institutionsRead MoreThe Framers Of The Constitution Essay1797 Words   |  8 Pagesthan their European counterparts, that reputation of freedom of speech is in doubt. Students and faculty are increasingly resentful towards anyone they deem to be perpetuating hate speech, a term that has spun wildly out of control. The Framers of the Constitution certainly never wished that their great experiment of a nation would succumb to the suppression of those with unpopular ideas, especially at the places in which children are expected to become adults , and explore new, and often provocativeRead MoreThe Framers Of The Constitution930 Words   |  4 PagesThe framers of the Constitution predetermined that the Congress to be the foremost branch of the government. But not all the powers are enumerated in the Constitution, leaving some roof to the Supreme Court interpretation. Enumerated Powers, are the powers that are listed in the Constitution, which the Congress can hold to. Implied power is the last clause of the Article I, Section 8, of the Constitution. It states that Congress my pass any law that is â€Å"necessary and proper† in order to be able toRead MoreThe Framers And The Constitution2216 Words   |  9 PagesFirstly, The framers wrote the Constitution with the original intent that the philosophy of interpreting it would be strict. They wanted to clearly state exactly how the government will be set up and how the powers of it will be evenly distributed. If the framers were going to make a document that completes so many great objectives and perfects the flaws of the Articles of Confederation, why would they want the people who read the Constitution to interpret it loosely? 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A republic is a government in which citizens rule themselves through elected representatives. Americans liked the roman form of government but also knew that eventually the Roman republic became a dictatorship, a government in whichRead MoreThe Framers Of The Constitution1146 Words   |  5 PagesThe Framers of the Constitution in 1787 believed the people weren’t intelligent enough to choose their own leader. They were concerned how informed their voters would be and decided that the president should be elected indirectly. Thus, the Electoral College was produced. The Electoral College, fundamentally, prohibits civilians from voting directly for the president. How does this work? First, the country holds the popular vote. Every ade quate voter in every state gets one vote for the presidentRead MoreThe Framers Of The Constitution1703 Words   |  7 PagesThe framers of the Constitution regarded the right to free speech as a great standard they decided to make free speech the First Amendment. If society is limited to talk openly, one can t safeguard freedom of speech. Can you imagine a scenario in which the rights and everything that is freedom is gone? The right to speak freely gives us the capacity to convey thoughts without government control. The right to speak freely enables a person’s capacity to think and to express thoughts in different methodsRead MoreThe Framers Of The U.s. Constitution Essay1640 Words   |  7 Pagesthem possess greed that is more virtuous than individual greed. The Framers of the U.S. Constitution recognized this abuse of power and were intent to put in place a system that included separation of powers and checks and balances to protect American citizens from tyranny. Altho ugh the Constitution does not specifically address term limits on public servants in government leadership, there is evidence that some of the Framers understood that the negative effects of power hungry public officialsRead MoreThe Framers Of The U.s. Constitution1713 Words   |  7 Pages In order to understand the motivation of the Framers of the U.S. Constitution one must review the event leading up to it. When the war with Great Britain finally came to a close, the Colonialist of America became weary of what was to come. Many who were well versed in Tomas Hobbes and John Locke feared, without proper action and if not too long delayed, the that states would find themselves in a State of Nature. In time, after it became clear that with the abdication of George III the sovereignty

Monday, December 9, 2019

Qualitative Characteristics of Information- myassignmenthelp

Question: Discuss about theQualitative Characteristics of Financial Information. Answer: Introduction Financial Information is the set of raw accounting data of an entity which is presented in an organised form in the general purpose financial statements. The financial information is used for the financial reporting purposes by an entity hence it must possess the basic qualitative characteristics as prescribed by the Australian Accounting Standard Board in SAC 3, Qualitative Characteristics of Financial Statements. This standard on accounting concepts sets out all the key characteristics of financial information. The basic characteristics of financial information are classified on the basis of two criteria i.e. selection criteria and presentation criteria. On the basis of selection criteria the information must be characterised as relevant and reliable and on the basis of presentation criteria the financial information must be comparable and understandable. Qualitative Characteristics of Financial Information Characteristics on the basis of selection of financial information: Under this set of criteria relevance and reliability are considered as the basic qualitative characteristics required by financial information to be possessed in order to be competent for the financial reporting requirements (FASB, 2010). Relevance and reliability are equally important and therefore can be ranked before one another. Relevance Information to be considered as relevant must be capable of influencing the users decisions. To influence the decision making process of the readers the financial information play two important roles that are the predictive and conformity role (Australian Government, 2001). The predictive value of an information is defined as the ability of financial information contained in general purpose financial statements, to enable the users to make predictions and estimations about the future situation of the concerned company (Jones Smith, 2011). To possess the attribute of predictive value the financial information is not necessarily required to be in explicit forecast form. For example, the reported earnings in the financial statement to have a predictive value must enable the users to predict the level of future earnings of the company (Birt, Muthusamy Bir, 2017). Another example to illustrate the predictive value of financial information can be taken from the current level of asset holdings of the company which will be considered of value if it makes the users able to predict the companys capability to assess the future opportunities in the market. Confirmatory value of information will enable the readers to verify and confirm the past evaluations (Hodge, Hopkins Wood, 2010). Reliability Reliability of information will be achieved when the information is free from any undue error or the biasness and thus representing the true picture of all the transactions and other business situations in a faithful manner. The degree of how reliable an information is determined by the correspondence between the real business transactions and events and the actual presentation in the financial statements. The reliable information would be accurate enough to represent the true and fair picture of underlying events and transactions. While incorporating the financial information in the financial reports the degree of relevance and reliability of information has to be balances as the reliability of information would not make any difference if the information is irrelevant. On the opposite side, no matter how much relevance an information holds if it is not reliable (Rankin, et al., 2012). Materiality test: Once the information is identified as relevant and reliable it must be tested for its materiality level. Materiality of the information is defined as the significance of the information in the overall decision making process of an entity. If immaterial information is incorporated in the financial reports it will distort the quality of information content as a whole and will also contribute to disturb the basic element of understanding of the financial information. The materiality of any information can be assessed either on the basis of size of the information or on the nature of information. The test of materiality is important because an information which is of relevance and is reliable in its general nature but not material in the given circumstances for which the information is prepared and presented. Characteristics on the basis of selection of financial information: Comparability The comparability feature of information makes it comparable with the other relevant information whether from the same company or from another company in the same industry for the analytical procedures (Franco, Kothari Verdi, 2011). For example, the users may make comparisons of companys current financial position with the previous years results or with the financial performance of other companys whose performance is considered as the benchmark in the industry. For an information attributes of relevance and reliability are not sufficient at a particular point of time or in a specific circumstance or for a specific company (Kober, Lee Ng, 2010). The information must be comparable with the information of the other times or another entities. In order to achieve the purpose of comparability, the consistency of information between the different reporting periods and reporting entities is required to be maintained. Comparability of the financial information must not be construed as mere consistency as it would not be acceptable for the entities to report a matter or a transaction in the same manner as is adopted by the other entities if such consistency policy is not in line with the relevance and reliability values of the information (Collier, 2015). Understandable The accounting information contained in the financial statements must be easily understandable to the users provided they possess the requisite knowledge and idea of companys economic activities. Information must be presented in the clear and concise manner so as to provide the users with an ease to understand the true scenario of companys financial statements (Halabi, Barrett Dyt, 2010). However, the preparers should not ignore the incorporation of items which are complex by their very nature merely to make the financial reports simplified and understandable. Rather the information must be prepared and presented keeping in mind that the users can take expert advice on the matters that are complex by nature. The attribute of understanding must be achieved by the company without having the need to compromise with the prime qualities of relevance and reliability of financial information contained in the general purpose financial statements. Conclusion Financial statements of an entity serve various purposes like for financial reporting requirements, compliance of regulations from various regulatory bodies, loan sanctioning from financial institutions and banks. Therefore, the information contained in the financial reports has to be relevant and reliable so that it can influence the decision of readers. If the preparers of the information neglects the importance of the qualitative characteristics of the information, the information will lose its value in the eyes of users. Besides the key qualitative characteristics, timeliness of the information has to be given due importance. An information provided on time only can have its value for the users in their decision making otherwise it is of no use or relevance. Therefore to provide the best outcomes of the reports the information content must possess all the above discussed attributes. Reference List Australian Government, 2001. Qualitative Characteristics of financial information: SAC 3, available at https://www.aasb.gov.au/admin/file/content105/c9/AASB112_07-04_COMPsep11_07-12.pdf (viewed on 21th September, 2017) Birt, J.L., Muthusamy, K. and Bir, P., 2017. XBRL and the Qualitative Characteristics of Useful Financial Information.Accounting Research Journal,30(1). Collier, P.M., 2015.Accounting for managers: Interpreting accounting information for decision making. John Wiley Sons. De Franco, G., Kothari, S.P. and Verdi, R.S., 2011. The benefits of financial statement comparability.Journal of Accounting Research,49(4), pp.895-931. Financial Accounting Standards Board (FASB), 2010. Conceptual Framework for Financial Reporting: Chapter 1, The Objective of General Purpose Financial Reporting, and Chapter 3, Qualitative Characteristics of Useful Financial Information. Statement of Financial Accounting Concept No. 8. Halabi, A.K., Barrett, R. and Dyt, R., 2010. Understanding financial information used to assess small firm performance: An Australian qualitative study.Qualitative Research in Accounting Management,7(2), pp.163-179. Hodge, F.D., Hopkins, P.E. and Wood, D.A., 2010. The effects of financial statement information proximity and feedback on cash flow forecasts.Contemporary Accounting Research,27(1), pp.101-133. Jones, D.A. and Smith, K.J., 2011. Comparing the value relevance, predictive value, and persistence of other comprehensive income and special items.The Accounting Review,86(6), pp.2047-2073. Kober, R., Lee, J. and Ng, J., 2010. Mind your accruals: perceived usefulness of financial information in the Australian public sector under different accounting systems.Financial Accountability Management,26(3), pp.267-298. Rankin, M., Stanton, P.A., McGowan, S.C., Ferlauto, K. and Tilling, M., 2012.Contemporary issues in accounting. Milton, Australia: Wiley.

Monday, December 2, 2019

Life of Pi - Maslows Hierarchy of Needs free essay sample

We must understand ourselves and the various types of motivation that induce specific behaviors. We must understand our desires, which will lead us on the course to self actualization. Pi Patel the protagonist touches upon each stage of Hierarchy of Needs using psychoanalytical thought process, ultimately leading to a successful survival. Abraham Maslow was an American psychologist whom first introduced his concept of the Hierarchy of Needs in his paper â€Å"A Theory of Human Motivation† in 1943 followed by his book â€Å"Motivation and personality†. It is understood that all humans have certain needs, Maslow’s concept suggest that when these needs are not being met it will motivate us and put us into action towards fulfilling those needs. His concept is most notably represented in a stage pyramid. Each of these levels displays different needs in which to be satisfied in order to be self-actualized, the highest most sought after level of satisfaction. We will write a custom essay sample on Life of Pi Maslows Hierarchy of Needs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Maslow noted that roughly only one in one hundred people accomplish self actualization due to the many obstacles in life. The lower levels needs represent those that are more basic and easily able to satisfy, given the circumstances, while the higher more complex level needs are more challenging to satisfy. In order to satisfy these top needs one must accomplish the satisfaction of the lower level needs in order to move up the pyramid. In order to become self-actualized many obstacles had to be overcome. When Pi was stranded at sea, and food and safety were incredibly scarce, he was undoubtedly living in the lowest level of the hierarchy of needs; Pi sunk to extraordinary depths simply to survive. He even went as far to dismiss his religious principles as part of his decision making process. Pi was no longer a calm, innocent, vegetarian Hindu boy; he was a wild animal, who feasted on turtles and fish, beating their bodies to death with hatchets and drinking their warm blood. Pi progressively became more violent throughout the novel, as his id took over. Tears flowing down my cheeks, I egged myself on until I heard a cracking sound and I no longer felt any life fighting in my hands †¦ I was now a killer †¦ I was sixteen years old, a harmless boy, bookish and religious, and now I had blood in my hands. (p 150) This example challenges the most basic level of needs, being physiological. This level consists of the dependence on the fundamentals of life such as water, food, sleep, homeostasis and excretion. Being deprived Pi demonstrated what it was like to be at the bottom level of the hierarchy of needs as beauty and understanding mattered no longer to him. It was strict ly the will to survive by obtaining food and water â€Å"Lord, to think Im a strict vegetarian †¦ I descended to a level of savagery I never imagined possible. † (p 161) It is evident why one needs to satisfy lower levels needs in order to progress and survive. Without the completion of this fundamental need it is impossible to think of anything else let alone satisfy other lusts that he may have. The next level of needs consists of the safety needs, thus the need for shelter, to feel not in physical danger, safe surroundings, stability and freedom of fear. In the novel, Pi was presented with a situation that did not provide any sense of security or safety; Pi was a helpless castaway surrounded by harsh environment and a less than favorable living space shared with even less favored companions. This challenged his superego; at first he was focused mainly on his safety due to the fact he was stranded with a carnivorous wild animal, common knowledge tells him to be weary. However as the time went on he realized he had to take certain risks compromising his safety in order to survive while he knows that they could have negative outcome, favoring his id. Desperation challenged his integrity and thought process however it paid off Oh, the delight of the manufactured good, the man-made device, the created thing! That moment of material revelation brought an intensity of pleasure a heady mix of hope, urprise, disbelief, thrill gratitude, all crushed into one †¦ I was positively giddy with happiness. (p 205) Here Pi finds the much hoped for safety supply locker and obtains a spiritual uplifting and confidence boost. Although Pi had now satisfied the first level of needs and has created a certain amount of safety he was still stranded in the ocean. It is then that Pi came to terms with the fact that both humans and animals are territorial creatures so he established parameters within the boat which ultimately satisfied the need for safety to the best of his abilities. As the first two levels are completed Pi has a lot of time to reflect on other things, things less basic then the fundamentals of life. Alone, stranded in the middle of the ocean Pi began to think of his loved ones. Some people believe that the animals in the lifeboat embodied certain characteristics that represent their human counterparts which served Pi as a coping mechanism. This could be seen as entirely the id taking over the subconscious mind as it is a way for him to satisfy himself and cope with the loss of the most important people in his life. The need for friendship, family, sexual intimacy and the simple need to be social and interact with others consists of the third level in the Hierarchy, the love and belonging needs. When deprived of these needs people feel isolated, depressed and also introverted. This may be considered as another basic need however in order to overcome and satisfy this stage of the hierarchy one must individualize themselves. Pi overcame these needs early on by eliminating the desire to please others, more specifically his family. Practicing three different religions, Christianity, Islam and Hinduism proved that Pi was an independent, free willed individual. Ultimately Pi needed not to please anyone but himself, aside from Richard Parker whom some speculate is actually Pi’s other half (the wild animal in every human that is often subdued). His independence leads to the somewhat easy satisfaction of the need to be loved and feel belonged. Once again due to Pi’s religious diversity he has managed to satisfy the fourth layer of the hierarchy of needs, esteem. Within this level consists self esteem, confidence, achievement, respect for others and the need to be respected by others. Esteem suggests the typical human desires to be accepted and valued by others. People often engage in profession or hobby to gain recognition or a sense of contribution and value. People with low self esteem may sense the need to seek fame or glory however it will not help the person build the esteem they desire until they accept who they are internally. Pi proves his satisfaction of this need early on in the novel as he is very independent and doesn’t engage in his hobby/life style (religion) to satisfy others or to feel valued. He stays true to his beliefs of the diverse religions as he can appreciate every one of them. He just wants to love God. He tries to understand God through the lens of each religion and comes to recognize benefits in each one. However his parents along with others do not feel the same. They disapproved the prayer rug, the worshiping of other Gods from numerous religions, and the quoting of Bapu Gandhi but Pi stayed true to what he believed in. He seems to be attracting religions the way a dog attracts fleas †¦ A Muslim! A devout Hindu, all right, I can understand. A Christian in addition, its getting to be a bit strange, but I can stretch my mind †¦ But Muslim? Its totally foreign to our tradition. Theyre outsiders.    (p 134) Despite Pis parents opinions, he continued to be an outsider. He did not choose to convert to three different religions because he did not respect his family but because his personal ethics and beliefs were in a more predominant place. This proves just how independent he is. He has a strong self esteem, level of confidence, sense of achievement through the worship of the diverse religions as well as a healthy respect for others. That being said he did not seek the respect of others, concentrating on the part of the thought process that is the id. As for the rest of his journey throughout the novel, he continues to achieve. Throughout his time on the lifeboat he progressed as a human being overcoming numerous obstacles and doing things he never thought he would ever try. This act of self service and fulfilling potential became a continuation of his growth, and therefore, Pi accomplished the satisfaction of the final level of the pyramid: self actualization. As previously mentioned, to understand this level of need, the person must not only achieve the previous needs, but master them. Pi has mastered every level of the Hierarchy of Needs culminating to reaching his full potential as an individual, thus leading to his survival. There are many components to a self-actualized character such as acceptance of facts, problem solving skills, spontaneity, creativity and morality. Pi hones every one of these abilities and characteristics. He is able to accept facts, for example he came to terms with the fact that a positive outcome to the situation he was in was unlikely. He had to make certain decisions based on facts and things he already knew. As for problem solving, the entire journey consisted of Pi overcoming obstacles and finding ways to survive using spontaneity and creativity. An example would be when he created the life raft. Last but not least is morality. Morality plays a major role in self-actualization especially for Pi. Pi was a vegetarian so when faced with a situation where food was scarce he resulted in the killing and feasting upon sea animals. This was morally incorrect for him as it went against what he supported but in the end he knew it had to be done to ensure a chance of surviving. We are all violent, wild killers who operate out of fear. We are all passionate, strong, self-serving beings. We all struggle to be aware of our moral and ethical selves. Most of all, we are all animals trapped inside a civilized mind and body, trapped inside a conventional world. We tame the tiger inside of us to domesticate our id, to prevent us from doing what may be considered unethical. We are capable of anything as humans. We are far less innocent than we realize, however modern society and conventions tend to make us believe otherwise. Richard Parker symbolizes the other half, the animal half that each and every human possess, yet more often than not subdues. Works cited Martel, Yann. Life of Pi. Orlando: Harcourt Books, 2001. Print. McLeod, S. A. (2007). â€Å"Maslows Hierarchy of Needs†. Last accessed December 3rd 2012. http://www. simplypsychology. org/maslow. html. Web. Kendra Cherry â€Å"Hierarchy of Needs†. Last accessed December 3rd 2012. http://psychology. about. com/od/theoriesofpersonality/a/hierarchyneeds. htm. Web.

Tuesday, November 26, 2019

War of 1812 USS Constitution

War of 1812 USS Constitution Shorn of the protection of the Royal Navy, the merchant marine of the young United States began to suffer attacks from North African Barbary pirates in the mid-1780s. In response, President George Washington signed the Naval Act of 1794. This authorized the building of six frigates with the restriction that construction would halt if a peace agreement was reached. Designed by Joshua Humphreys, the construction of the vessels was assigned to various ports on the East Coast. The frigate assigned to Boston was dubbed USS Constitution and was laid down at Edmund Hartts yard on November 1, 1794. Aware that the U.S. Navy would be unable to match the fleets of Britain and France, Humphreys designed his frigates to be able to overpower similar foreign ships but still be fast enough to escape larger ships of the line. Possessing a long keel and narrow beam, Constitutions framing was made of live oak and included diagonal riders which increased the hulls strength and aided in preventing hogging. Heavily planked, Constitutions hull was stronger than similar vessels of its class. Copper bolts and other hardware for the vessel were made by Paul Revere. Key Facts Nation: United StatesBuilder: Edmund Hartts Shipyard, Boston, MALaunched: October 21, 1797Maiden Voyage: July 22, 1798Fate: Museum ship at Boston, MA Specifications of the USS Constitution Ship Type: FrigateDisplacement: 2,200 tonsLength: 175 ft. (waterline)Beam: 43.5 ft.Draft: 21 ft. - 23 ft.Complement: 450Speed: 13 knots Armament 30 x 24-pdrs2 x 24-pdrs (bow chasers)20 x 32-pdr carronades USS Constitution The Quasi-War Though a peace settlement was reached with Algiers in 1796, Washington permitted the three ships nearest completion to be finished. As one of the three, Constitution was launched, with some difficulty, on October 21, 1797. Completed the following year, the frigate readied for service under the command of Captain Samuel Nicholson. Though rated at forty-four guns, Constitution typically mounted around fifty. Putting to sea on July 22, 1798, Constitution began patrols to protect American commerce during the Quasi-War with France. Operating on the East Coast and in the Caribbean, Constitution conducted escort duty and patrolled for French privateers and warships. The highlight of its Quasi-War service came on May 11, 1799 when Constitutions sailors and marines, led by Lieutenant Isaac Hull, seized the French privateer Sandwich near Puerto Plata, Santo Domingo. Continuing its patrols after the conflict ended in 1800, Constitution returned to Boston two years later and was placed in ordinary. This proved brief as the frigate was re-commissioned for service in the First Barbary War in May 1803. USS Constitution and the First Barbary War Commanded by Captain Edward Preble, Constitution arrived at Gibraltar on September 12 and was joined by additional American ships. Crossing to Tangier, Preble exacted a peace treaty before departing on October 14. Overseeing American efforts against the Barbary states, Preble began a blockade of Tripoli and worked to free the crew of USS Philadelphia (36 guns) which had run aground in the harbor on October 31. Unwilling to allow the Tripolitans to keep Philadelphia, Preble dispatched Lieutenant Stephen Decatur on a daring mission which destroyed the frigate on February 16, 1804. Through the summer, Preble mounted attacks against Tripoli with small gunboats and used his frigates to provide fire support. In September, Preble was replaced in overall command by Commodore Samuel Barron. Two months later, he turned command of Constitution over to Captain John Rodgers. Following the American victory at the Battle of Derna in May 1805, a peace treaty with Tripoli was signed aboard Constitution on June 3. The American squadron then moved to Tunis where a similar agreement was obtained. With peace in the region, Constitution remained in the Mediterranean until returning in late 1807. USS Constitution  and the War of 1812 During the winter of 1808, Rodgers supervised a major overhaul of the ship until passing command to Hull, now a captain, in June 1810. After a cruise to Europe in 1811-1812, Constitution was in the Chesapeake Bay when news arrived that the War of 1812 had begun. Departing the bay, Hull sailed north with the goal of joining a squadron that Rodgers was assembling. While off the coast of New Jersey, Constitution was spotted by a group of British warships. Pursued for over two days in light winds, Hull used a variety of tactics, including kedge anchors, to escape. Arriving at Boston, Constitution quickly resupplied before sailing on August 2. Moving northeast, Hull captured three British merchantmen and learned that a British frigate was sailing to the south. Moving to intercept, Constitution encountered HMS Guerriere (38) on August 19. In a sharp fight, Constitution dismasted its opponent and forced it to surrender. During the battle, several of Guerrieres cannon balls were seen to bounce off Constitutions thick sides leading it to earn the nickname Old Ironsides. Returning to port, Hull and his crew were hailed as heroes. On September 8, Captain William Bainbridge took command and Constitution returned to sea. Sailing south with the sloop of war USS Hornet, Bainbridge blockaded the corvette HMS Bonne Citoyenne (20) at Salvador, Brazil. Leaving Hornet to watch the port, he maneuvered offshore seeking prizes. On December 29, Constitution spotted the frigate HMS Java (38). Engaging, Bainbridge captured the British ship after causing its foremast to collapse. Needing repairs, Bainbridge returned to Boston, arriving in February 1813. Requiring an overhaul, Constitution entered the yard and work began under the guidance of Captain Charles Stewart. Sailing for the Caribbean on December 31, Stewart captured five British merchant ships and HMS Pictou (14) before being forced back to port due to issues with the main mast. Pursued north, he ran into Marblehead harbor before slipping down the coast to Boston. Blockaded at Boston until December 1814, Constitution next steered for Bermuda and then Europe. On February 20, 1815, Stewart engaged and captured the sloops of war HMS Cyane (22) and HMS Levant (20). Arriving in Brazil in April, Stewart learned of the wars end and returned to New York. Later Career of the USS Constitution With the end of the war, Constitution was laid up at Boston. Re-commissioned in 1820, it served in the Mediterranean Squadron until 1828. Two years later, an erroneous rumor that the U.S. Navy intended to scrap the ship led to public outrage and caused Oliver Wendell Holmes to pen the poem Old Ironsides. Repeatedly overhauled, Constitution saw service in the Mediterranean and Pacific during the 1830s before embarking on an around the world cruise in 1844-1846. Following a return to the Mediterranean in 1847, Constitution served as flagship of the U.S. African Squadron from 1852 to 1855. Arriving home, the frigate became a training ship at the U.S. Naval Academy from 1860 to 1871 when it was replaced by USS Constellation (22). In 1878-1879, Constitution carried exhibits to Europe for display at the Paris Exposition. Returning, it ultimately was made a receiving ship at Portsmouth, NH. In 1900, the first efforts were made to restore the ship and seven years later it opened for tours. Heavily restored in the early 1920s, Constitution embarked on a national tour in 1931-1934. Further restored several times during the 20th century, Constitution is currently docked at Charlestown, MA as a museum ship. USS Constitution is the oldest commissioned warship in the U.S. Navy.

Saturday, November 23, 2019

The Charlotte Riots and the Killing of Keith Scott

The Charlotte Riots and the Killing of Keith Scott Deadly riots broke out in Charlotte, North Carolina, in September 2016. What had been peaceful protests over the police killing of an African American man named Keith Lamont Scott turned into a melee involving both demonstrators and the authorities. The spread of gunfire, vandalism, and smoke bombs during the riots led the North Carolina governor to declare a state of emergency. In the end, neither the city of Charlotte nor the people caught up in the protests were left unscathed. The 2016 Charlotte Riots The Charlotte riots took place in 2016 after a black man named Keith Lamont Scott was killed by police on Sept. 20. Officers said he had a gun, but Scott’s family denied he was armed and suggested he’d been framed. The riots ended by the morning of Sept. 23, but they had resulted in property damage, injuries, and more than a few dozen arrests. Tragically, one man, Justin Carr, died during the violence that broke out in Charlotte after Scott’s killing.The district attorney ultimately decided not to file charges against the officer who shot Scott because evidence suggested the slain man had been armed and did not follow commands. The Killing of Keith Lamont Scott The Charlotte riots took place just one day after a Charlotte-Mecklenburg police officer fatally shot married father of seven Keith Lamont Scott. The 43-year-old man had parked his car in the lot of the Village at College Downs apartment complex, where police had arrived to serve an arrest warrant to a different individual. The officers said they saw Scott with marijuana and that he’d gotten in and out of his car with a handgun. When they told him to drop his weapon, he ignored their commands, making him an â€Å"imminent threat,† according to the authorities. Charlotte-Mecklenburg police officer Brentley Vinson, who is African American, fired his weapon, wounding Scott. First aid was performed, but Scott did not survive. His wife, Rakeyia Scott, had witnessed his killing and maintained that he was holding a book in his hand, not a gun. Given the history of police shooting unarmed black men, supporters of Scott believed his wife’s account. However, the authorities attempted to verify their version of what happened by stating that they had recovered Scott’s loaded gun from the scene and that he had been wearing an ankle holster. They also said that no book was ever found. Protestors march up Trade St. September 21, 2016 in uptown Charlotte, North Carolina.   Sean Rayford / Getty Images The disparities between law enforcement’s account of events and Rakeyia Scott’s led protesters to take to the streets. The fact that his family suggested that the authorities had planted the gun at the scene only led to more skepticism about the officers involved in Scotts shooting. Several people were harmed during the demonstrations over his death. Riots Break Out in Charlotte Just hours after Scott’s killing, demonstrators poured into the streets. They held the trademark â€Å"Black Lives Matter† signs often spotted in the wake of deadly police shootings of African Americans. The grassroots Black Lives Matter (BLM) movement gained momentum after Mike Brown’s killing in Ferguson, Missouri, in 2014. The movement raises awareness about the fact that African Americans are disproportionately killed by the police. Protesters affiliated with BLM and other groups chanted â€Å"no justice, no peace!† as they marched through downtown Charlotte. Some members of the public reportedly began to pelt the police officers on the scene with water bottles and rocks. The officers responded by firing tear gas. During the unrest, police, news reporters, and civilians all sustained injuries. Arrests were made when some crowd members didn’t disperse, blocked the lanes of Interstate 85, vandalized vehicles and buildings, robbed an ATM and various shops, and set fires. A civilian named Justin Carr, 21,  lost his life in the violence, and a fellow civilian, Rayquan Borum, was arrested for shooting him and sentenced to 30 years in prison in 2019. Altogether, 44 people were arrested for various crimes in the days following the police killing of Keith Lamont Scott. Police officers face off with protesters on the I-85 (Interstate 85) during protests in the early hours of September 21, 2016 in Charlotte, North Carolina.   Sean Rayford / Getty Images When North Carolina Governor Pat McCrory declared a state of emergency in Charlotte after the first night of violence, the North Carolina National Guard and the North Carolina State Highway Patrol arrived in the city to quash the rebellion. In addition, Charlotte Mayor Jennifer Roberts instituted a curfew preventing civilians from being on the streets between the hours of midnight and 6 a.m.  With extra law enforcement patrolling the streets and a curfew, the protests had calmed down considerably on the night of September 22. The mayor extended the curfew one more night, but by September 23, Charlotte businesses were already up and running again. Reaction to the Violence The riots made international headlines and everyone from then-presidential candidate Donald Trump to black activists commented on them. â€Å"Our country looks bad to the world, especially when we are supposed to the world’s leader,† Trump said. â€Å"How can we lead when we can’t even control our own cities? We honor and recognize the right of all Americans to peacefully assemble, protest, and demonstrate, but there is no right to engage in violent disruption or to threaten the public safety and peace.† The North Carolina NAACP issued a similar message, decrying violence and calling on Scott supporters to use their First Amendment rights to call for redress of wrongs,† the group said. â€Å"We understand efforts that undermine the legitimate calls for justice with unjust, random or purposeless acts of violence.   Police stand outside of a vandalized storefront September 21, 2016 in uptown Charlotte, North Carolina.   Sean Rayford / Getty Images Nation of Islam leader B.J. Murphy had a different response to the riots. He called for an economic boycott of Charlotte, a city with a history of police shootings involving black men. In 2013, former college football player Jonathan Farrell, an African American, was fatally shot by Charlotte police after seeking help following a car crash. A jury deadlocked on whether to find the white policeman who killed Farrell guilty. Later, charges against the officer were dropped. In light of police violence against blacks, B.J. Murphy argued that black money shouldn’t matter in Charlotte if black lives don’t.   Restoring the Public’s Trust After the riots, the Charlotte-Mecklenburg Police Department attempted to rebuild the public’s trust in its officers. It produced DNA results tying Keith Lamont Scott’s prints to the gun at the scene and turned up evidence indicating that he’d purchased the weapon. The department did this, in part, to offset claims by Scott’s family that he’d been framed in death, but this evidence failed to put an end to the disputes between the family and the police department. Video of the encounter taken by police dashcams and Rakeyia Scott’s cell phone did not end the dispute either because it did not include the actual shooting. The footage also lacked a clear image of what Scott had in his hands when police fired their shots, so the debates about his conduct that fateful day continued. The authorities said he was a threat, while his widow said he walked toward police calmly with his hands at his sides. Residents gather for a vigil and march to protest the death of Keith Scott September 21, 2016 in Charlotte, North Carolina. Scott, who was black, was shot and killed at an apartment complex near UNC Charlotte by police officers, who say they warned Scott to drop a gun he was allegedly holding.   Brian Blanco / Getty Images Two months after Scott’s killing, Mecklenburg District Attorney Andrew Murray said that no charges would be filed against Brentley Vinson, the officer who fired the fatal shot. Murray reasoned that the evidence indicated that Scott had been armed at the time of his killing. His .380 semiautomatic handgun, according to police, had fallen to the ground after he was shot. The district attorney concluded that Scott didn’t aim his weapon at officers, but he didn’t obey their orders to drop it either. Scotts family expressed disappointment in the district attorney’s findings but asked the public to keep the peace. Sources Gordon, Michael. â€Å"Charlotte protests, riots are the backdrop in the murder trial of Rayquan Borum.† Charlotte Observer, 7 February 2019.Maxwell, Tanya and Melanie Eversley. â€Å"N.C. Gov. declares state of emergency following violent Charlotte protests.† USA Today, 21 September 2016.â€Å"Jury deadlocked in North Carolina officer shooting trial; mistrial declared.† CBS News, 21 August 2015.â€Å"State of emergency in Charlotte amid 2nd night of violent protests.† CBS News, 21 September 2016.

Thursday, November 21, 2019

Art Ceramic vessels based on the theme of urban landscape, modern Essay

Art Ceramic vessels based on the theme of urban landscape, modern modern architect and looking at artists works - Essay Example In the beginning, ceramic pieces served two purposes: functional and decorative purposes. Early potters created their pieces so that they may be used as pieces of tableware, crockery or other functional items. With time, potters began exploring the limits of ceramic art. They introduced art pieces that carried no functional purpose and yet became master pieces for the thought they represented. Contemporary ceramic artist had moved from functional to aesthetic to experimental and even to garish pieces. The diversity added by these artists adds more charm to the art. In this paper, I would be exploring my ceramic pieces that I have developed for this course. The art pieces that I have developed have been inspired from contemporary ceramic artists including Ken Eastman and Alison Britton. This art form explores how vessels can be reshaped to acquire the form of architectural landscapes; and most specifically modern architectural buildings. I have reflected upon my art pieces in reflecti on with the work of other notable ceramic artists. While I have found certain lacking in my art forms, I believe that my art is in the right direction. This paper will discuss contemporary artists also while reflecting on their art pieces and the idea behind these pieces. Ceramic Art Ceramic Art is a three dimensional art form whereby objects from clay are made. These include pots, tableware, tiles and many other figures. The process of converting clay into figures is known as pottery. The word ceramic is derived from the Greek word Keramikos, meaning pottery. While clay is the main material used in ceramics, artists nowadays experiment with different inorganic material and the art produced is still termed as ceramic art. Ceramic Art, like any other art form, can be completed through different techniques. There are four basic methods through which pottery can be produced. These include hand work, wheel work, slip casting and slab building technique. Often a combination of two is use d to complete a piece. Hand work is one of the most basic and primitive methods of producing pottery where the potter uses a ball of clay to fashion a piece of pottery with his hands. Because of the inconsistency in design, many potters prefer wheel work. In wheel work, a potter’s wheel is employed where the potter places a ball of clay in the wheel head. With the help of a foot pedal, the wheel is turned and the potter gives shape to his piece through pressing, squeezing or pulling. The advantage of the wheel work is that is allows the designer to produce similar mass products. These products can also be altered through bulging, fluting, faceting, carving, incising or impressing the pieces. Often a combination of wheel work and hand work is employed where hand work is used to finish of the pieces. Potters add handles, feet, lids and other design elements to the original piece through handwork. The third technique, slip casting is preferred to create small delicate pieces. It involves the use of mold whereby liquid clay is poured within the molds, dried and then removed. Slab building technique is another technique that is preferred by contemporary ceramic artists and came from the Mesoamerican Pre-Columbian ceramists. In this technique, the clay or any other material is rolled out through the help of the rolling pin. Once the clay is rolled out, it acquires a soft finish which can easily be molded into the required shape. A ceramist might use a number of

Tuesday, November 19, 2019

Leadership Practices Term Paper Example | Topics and Well Written Essays - 1500 words

Leadership Practices - Term Paper Example Two most important aspect of cult leadership is that it fundamentally emerges from the sense of inequity and exhorts its followers towards a path of radical ideas and creed that may not necessarily be right or rational. Jim Jones and Charles Manson, both were strong cult leaders with destructive ideologies who were able to attract huge followers. Jim Jones and Jonestown James Warren Jones or Jim Jones was a religious fanatic who had founded People’s Temple with churches in San Francisco and Los Angeles. As a boy, he was hailed as a religious messiah by his mother. He was a radical in the sense that he believed in equality and promoted social integration of blacks and African American in the mainstream society. His strong belief in the social justice and his views on socialism based on communist leaning became his major plank for propagating new ideology. He established his first church in 1955 in Illinois and later shifted to California to start Peoples Temple. He was greatly influenced by faith healing services of Baptist churches and used practiced psychological and spiritual healing to gain trust and loyalty of his followers. Jim Jones exhibited leadership traits early when he was able to garner support for his social integration of blacks in the mainstream society. His charismatic personality and strong religious leanings were strong enabling factors that inspired followers to action and work towards racial equity and social justice. He was able to bring about changes in other people. Social scientists assert that psycho analytical aspects are important tools to understand human relationship and behavior especially with regard to social... James Warren Jones or Jim Jones was a religious fanatic who had founded People’s Temple with churches in San Francisco and Los Angeles. As a boy, he was hailed as a religious messiah by his mother. He was a radical in the sense that he believed in equality and promoted social integration of blacks and African American in the mainstream society. His strong belief in the social justice and his views on socialism based on communist leaning became his major plank for propagating new ideology. He established his first church in 1955 in Illinois and later shifted to California to start Peoples Temple. He was greatly influenced by faith healing services of Baptist churches and used practiced psychological and spiritual healing to gain trust and loyalty of his followers.  Jim Jones exhibited leadership traits early when he was able to garner support for his social integration of blacks in the mainstream society. His charismatic personality and strong religious leanings were strong e nabling factors that inspired followers to action and work towards racial equity and social justice. He was able to bring about changes in other people. Social scientists assert that psycho analytical aspects are important tools to understand human relationship and behavior especially with regard to social defenses, leadership paradigms and motivation (Levinson, 2002; Gabriel, 1999). These elements were extensively used by Jones to garner support for his religious and social bigotry. The understanding equipped him with the necessary knowledge.

Sunday, November 17, 2019

The Crucible by Arthur Miller Essay Example for Free

The Crucible by Arthur Miller Essay Arthur Miller set his play The Crucible in the town of Salem, Massachusetts, in the year 1692. The story revolves around a farmer John Proctor and his community, devastated by allegations of witchcraft. The play begins with a group of young girls being discovered to have been dancing in the forest. Fearing the consequences of what they did, the girls begin to lie about their actions. When one of the girls falls ill, accusation of witchery becomes their escape from suspicion. This coincidence only helps exceed the villagers beliefs of supernatural possession. Abigail Williams, the prime motivator behind these series of events, takes this opportunity to accuse Elizabeth, the wife of John Proctor, of practicing witchcraft. In so doing, she hopes to be able not only to effect vengeance on Proctor, who had earlier rejected her after an affair, but to regain him by eliminating her competition. Lies build upon lies as the chain of events escalates and results in many deaths. When John Proctor tries to save his wife and friends, he is forced to question his own values and beliefs and is made to choose between the purity of his name and the value of his life. Miller saw in history a parallel sequence of events: a mass hysteria that gripped people and destroyed the social fabric of their community. The cruel persecution of minorities and the interference of the state in the individuals conscience became the key concerns of Millers criticism of this peoples actions and beliefs. Miller relates the actions of the people in 1692 to present day by stating that when one rises above the villainy displayed, one can only pity them all, just as we shall be pitied someday. Miller portrays these Puritans as a selfish group of people who can claim witchery upon their neighbor or someone with whom theyre disputing for the simple purpose of self-benefit, without even feeling any hint of remorse about it. Their creed was a snobbish sort who carried about an air of innate resistance. They forbade anything having to do with any sort of enjoyment, and in the instance of vacationing from work, they found themselves concentrating harder upon prayer. As Miller makes plain in his explanatory notes to the play, even though the belief in witchcraft was widespread throughout the Christian world, New World Puritanism was much harsher than Old World Protestantism because of the Puritans trials in the  wilderness. The disasters that they endured, coupled with their strict theology, led to persecutions, including the Salem witch-hunts. In 1692, Salem was a small but expanding community of Puritan settlers, founded about forty years earlier in the spirit of building a New Jerusalem. Strict discipline, self-denial and a uniting religion characterized the life in the still hostile environment, where Satan was thought to live close by in the untouched wilderness. Between 1676 and 1692, Massachusetts had undergone major political, economic and social change. As Miller states, It was, however, an autocracy by consent, for they were united from top to bottom by a commonly held ideology whose perpetuation was the reason and justification for all their sufferings. Fights with the Indians and the French had emptied the treasury; poverty and land shortage became widespread, and with the social problems morality declined. This destabilized and demoralized situation indicated, according to the Puritan interpretation, that God had turned his face away from his chosen people and that Satan was reaching out for power. The fear of Gods wrath, evoked and nourished in fierce Puritan sermons, intensified the search for dark forces, which were blamed with the entire weight of peoples frustrations. So their self-denial, their purposefulness, their suspicion of all vain pursuits, their hard-handed justice, were altogether perfect instruments for the conquest of this space so agonistic to man. The theme of hypocrisy comes into play when Reverend Parris questions Abigail about her actions in the woods. She denies any unlawful activity, including anything involving the act of witchcraft. Her duplicity is shown when she speaks to John Proctor and tells him what actually happened when not minutes earlier, she had lied to her uncle about that exact subject. The theme of guilt is associated mainly with John Proctors actions. He committed adultery, and is now in repentance for his irreverent actions. His wife, suspecting disloyalty, questioned Proctor of any misconduct. He admitted to his wife of his transgression, and even though had been exceedingly apologetic since, there was still suspicion amid his wifes scrutiny. As he bade Abigail to cease persisting in seeking his affection, he felt guilt for the fault he had previously committed. The theme of authority is subjected  in an argument between Reverend Parris and John Proctor. Parris feels insulted by Proctors charges towards him. He feels he should have authority among the community, when he knows there is a party against him and all authority. For example, he demands the deed to his house as a mark of confidence that he cannot be put out whenever some majority feels the whim, and many believe asking ownership of the building is like asking to own the meetinghouse itself. The theme of hysteria, continued throughout the play, takes place as the community reacts to the girls accusations. The frenzy begins as people automatically associate any happenings, mysterious or not, with witchcraft. If one is accused, they are unavoidably marked. Their name blackened by the selfish accusations of ruthless teenagers. Hysteria is a main theme developed throughout the play. The girls accusations sent a panic among the citizens of Salem within moments. People started thinking differently; questioning others in suspicion, and undoubtedly speculating whether the most unlikely people were involved in witchcraft. For example, Miller states of Goody Nurse: As for Rebecca Nurse herself, the general opinion of her character was so high that to explain how anyone dared cry her out for a which and more, how adults could bring themselves to lay hands on her we must look to the fields and boundaries of that time. When speaking of Mr. Putnams accusations against people for motives such as land, deeds, or pure covetousness, Miller states that Putnam cries witch upon someone for those simple reasons without feeling any shame or guilt when they are punished for their fictitious accusations. It is Edward and Jonathan who signed the first complaint against Rebecca; and Thomas Putnams little daughter was the one wh o fell into a fit at the hearing and pointed to Rebecca as her attacker. In conclusion, as the act ends, the four themes, hypocrisy, guilt, authority and hysteria are tied together as the girls are questioned and begin to cry out. They find their escape by accusing others of the precise things they had been engaging in. The hysteria continues as fear arises throughout the community, and more people, innocent or not, are accused of witchcraft.

Thursday, November 14, 2019

Religion and the Media Essay -- Papers

Religion and the Media In the world we live in today people have revolutionized the image of religion, so that it is now regarded as a pastime instead of it solely being about God. In today's world media has evolved to be much more powerful than religion, and therefore some say that media is taken more seriously. After observation of the TV channels broadcasting specific religious programmes, I saw that all terrestrial TV channels had at least one hour a week of religious programmes. The government issues the license enabling TV companies to broadcast, and has a significant role in deciding on what has to be shown. In each TV channels broadcasting charter it is stated that they must "provide an average of at least two hours a week of religious programmes." This means that if a TV channel does not show this minimum amount their license could be evoked. It is very obvious why the government is concerned about religion in the UK since only 48 per cent of UK residents claim to belong to a religion, compared to 89 per cent in the United States and 92 per cent in Italy. Also two-thirds of 18-24 year olds in the UK, say that they have no religious affiliation compared to just a quarter in Spain. Nearly all religious programmes are aired at non-prime time slots, with the exception only being Songs of Praise on Sundays from 17.45-18.15. This suggests that the TV companies see broadcasting religious programmes as something they must to do, and not something they wish to do. We see further evidence of this by Reverend Ernest Rea words, who was the head of religion and ethics at the BBC. Revd Ernest Rea explains that "religion is... ...e put more thought on deciding how to end this moral issue, so there is a fair equilibrium on what the Soap represents. I am not suggesting that they should exalt religion and not take into consideration the moral side of things, but what I am saying is that there has to be a fine balance. Christians believe that life is sacred and that no one has the right to take away this gift that God has given us. The sanctity of life is first described in Genesis 1:27 "So God created man in His own image; in the image of God He created him; male and female He created them". From this biblical quote we can conclude that if God has created us in the image of Himself, then therefore each human exists as an expression of God and his character. Then this would surely mean that human beings cannot destroy this sacred image in anyway.

Tuesday, November 12, 2019

Marketing Concept †Britvic Essay

Question 1 Identify three key characteristics of the marketing concept. ‘Marketing concept is a philosophy that an organisation should try to provide products and services that satisfy customer’s needs through a coordinated set of activities that also allows the organisation to achieve its goals’ (Dibb, 2012:18). According to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of organisation are responsible for customer satisfaction and only in that way organisation goals can be achieved. According to Drucker, the aim of marketing is to make selling superfluous, is to know and understand the customer so well that the product or service fits him/her and sells itself. Marketing puts customers in central of all business activities, finding out what customers wants, meeting customer needs, supplying them more efficiently and effectively and creating and maintaining profitable relationships. Putting the customer in the middle of all company’s operation allows Britvic to be one of the biggest branded soft drink businesses in UK. Britvic provides fresh, bottled fruit juices with source of Vitamin C. Question 2 Explain Btitvic’s micro and macro environment. Marco forces of marketing environment can affect all organisations operating in market. External marketing environment consists of six categories of forces: political, economical, social, technological, environmental and legal (Dibb, 2012:76). Those forces are uncontrollable and often called PEST or PESTEL. Generally, businesses can prepare for the unexpected by using PESTEL analysis. For example a new legislation of television advertising of food and drink to children has led to the use of non – television campaigns i.e. sponsorship and celebrity endorsement like Wimbledon or British pantomimes play an important role in Britvic’s marketing strategy. Micro environment factors are factors close to a business that have a direct impact on its operations and success. These factors include competitors, customers, distribution channels, suppliers, employees, media, shareholders and the general public. Businesses cannot always control micro environment factors but they should endeavour to manage them along with macro environment. Environmental forces are always dynamic and even though the  future is not very predictable, marketers can estimate what will happen and modify their marketing strategies to the new environmental circumstances. Britvic try to minimize their competitors by supplying their products to 200,000 outlets across UK, possessing the licensed distributor of PepsiCo brands in country, and becoming the number two branded soft drinks business in the UK. Question 3 Explain why market research and the information gathered are important to an organisation like Britvic. According to American Marketing Association ‘marketing research is the function that links consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems, generate, refine, and evaluate marketing actions, monitor marketing performance, and improve understanding of marketing as a process’ (www.marketingpower.com). That information must be accurate, reliable, timely, relevant and affordable. There are five basic steps of planning marketing research: locating and defining problems or research issue, designing the research, collecting data, analyzing and interpreting findings, and reporting research findings (Dibb, 2012:264). Marketing research helps businesses like Britvic to identify consumer’s needs, competition, market segments and size of the market. They are also used to determinate company goals, pricing strategy or reduce risk of putting a new product onto the market. Question 4 Explain how Britvic might collect and use market research information. Britvic may collect for its purpose secondary (information compiled inside or outside the company) or primary (information gathered first hand) data, or both. Primary research can be classified as either Quantitative or Qualitative. Quantitative methods are used to discover something that can be measured. They ask questions such as: how many, where, when, what. These methods includes: survey (a method of questioning via post, Internet, telephone or personal interview), observation and experimentation. Qualitative research looking for the answers to the questions why or how people feel which is very difficult, if not impossible, to be found out through a survey or a questionnaire. This data is often called ‘soft’ as it is often difficult to quantify statistically. Methods include in-depth interviews or focus groups. For Britvic purpose, which is to find out about customers’ preferences, thoughts and feelings with regards to the new product (Tango Clear), more sufficient would be a personal interview (quantitative method) and a focus group (qualitative method). Question 5 Explain the process of market segmentation and targeting and benefits of segmentation and targeting to Britvic. Market segmentation is the process of grouping customers into smaller, more similar or homogeneous segments. It is the identification of target customer groups in which customers are formed into groups with similar requirements and buying characteristics (Dibb, 2012:212). Thus market segmentation is the process by which customers with different requirements can be grouped into smaller, more similar segments. One of the basic ways to consider segment is to segment the market by geography, demography, psychographic or socio – cultural factors. Britvic distinguishes between core brands and seed brands. Core brands are the central point of the business and include Pepsi, Robinsons, J2O, 7Up, Fruit Shoot and Tango. Seed brands are those that are believed to have potential for growth in the future and include Gatorade, V Water, Drench. Once segments have been identified, decision about which and how many customer groups to target can be made. There are several options to consider for companies like Britvic. The choice needs to be made between concentration on a single segment with one product and one marketing programme and offering one product and marketing programme to a number of segments (Dibb, 2012:215). By launching new ‘Tango Clear’ Britvic has targeted a slightly older market than traditionally. Business like Britvic by creating separate offers for each segment provides customers a better choice; retain customers who might switch to competing products and brands. Thus using market segmentation Britvic can reach customers more effectively and at a lower cost. List of references: American Marketing Association (2004) Definition of Marketing, available from www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx (last seen on 29th December 2012) Dibb Sally, Simkin Lyndon, Pride William M., Ferrel O.C., (2012) Marketing Concepts and Strategies 6th edn, Hampshire: Cengage Learning EMEA

Sunday, November 10, 2019

Adidas Analyse

Nikkei appeared in 1978 in the USA and Aids started to lose market shares. By 1990, the brand was sold to a French Investor won uses ten colorless' endorsement communication strategy. In the aim of surpassing the American brand, one of the other main strategies of Aids was acquisitions such as the French ski equipment company: Salomon AS. The brand increased its revenues and was then able to acquire Rebook. Aids still had to overtake Nikkei but is now number one in Europe. In 2009, Aids made a profit of more than 245 million Ð ²? and employed almost 40,000 persons.The German brand is proposing products for a large range of sports such as running, football, tennis, golf, etc. Environment Context Nowadays, the competition on the footwear market has become really strong as in the current time people really care about well being but also because sports has still a strong place in our world. People also care about sports brand because they have become a social symbol and enable people to value their personality and show their membership in some certain social group. Consequently, sports brands fight with each other to become the leader by having the most market shares.Aids is fighting mostly with Nikkei which is the current leader in the footwear market as we will later in this case study (in the competition part). However, Aids has strong tools to become at least the leader in the future. Aids is recognized has the brand of excellence in the sport, in terms of technical and performing shoes but also has since the beginning of its history a strong link with the sports community, being supported by several famous athletes. Aids is also the leader in innovation and design in order to anticipate consumers' needs.The brand tries to help its athletes to increase their skills and their performance with every product of the Aids' range. Generally speaking, Aids is a global organization which is socially and environmentally expansible. It knows how to attract employees and shareholders for financial interest. Aims Aids' mission is to become the global leader with a real passion for sports and a sporting lifestyle. The best way to reach this mission is to have a wide brand and a unique product range for professional and fashion sportive.This gives the possibility to affect lots of consumer needs and exploit each opportunity that market can furnish. They do a difference between quality and quantity. This concept comes from the founder of the brand. Doll Dasher was passionate about sports. He wanted his hoes to be different. They provide excellent comfort while improving athletic performance. These are the statutes of the brand. Its heritage allows Aids to be different from competitors and gives it strength base for future. Marketing objectives In the medium term, Aids wants to increase its leadership in Europe and its shares in the US footwear market.It wants also to be as good as Nikkei, the actual leader. To reach them, it has to furnish constants ef forts to maintain and increase hopefully its position on footwear and apparel market. It has to imitate the competition on their trench points and in the same time, innovate in order to be different. Aids is completely Touches on Its consumers Ana on tenet expectations. I Nat Is winy teen are constantly improving the quality, the look and image of their products. With this, the company hopes to exceed the expectations of their consumers and at least becoming the leader in the footwear market.Contextual analysis The market * Presentation of the global footwear market The footwear market from 1998 to 2009 has gone up: demand for footwear has increased over the last few years. Thus, sales have grown by 9. 3% from 1998 to 2007, even though it went down abruptly in 2009 (-2. 5%). Women's shoes category is the most significant with 47. 7 % of market share, following by the men with 34. 1% part of the market. The children's footwear is the smallest market share category. * Aids footwear ma rket Aids is the world's second largest footwear brand with 22. 9% of market share, after Nikkei (37. %) in 2006. 45% of its revenues are from footwear. Aids distribute its products in 160 countries. They earn most of money selling to large retail stores such as Dick's Sporting goods, Foot locker, or directly to the customers. They had a total of 2 212 retail stores in the world. Western Europe and North America are the two main markets for the sale of Aids products with 31% and 23% of sales 2009. PASTEL analysts * Political First, it is beneficial for Aids to operate in democratic countries as they do not introduce drastic policies, which could affect its sales.Regarding to trading policies, there are no quotas for imported Aids products. However, there is the antiquating law which forbids any company to export its footwear products â€Å"in a country at a price which is below the price at which the product is sold in the market f origin†. Then Aids follows all the current e mployment laws, for the rights of its employees. However, the minimum wage in several countries (such as I-J, France†¦ ) is a constraint for Aids, and which could have a negative impact on its costs of production.That is why, Aids relocates its production activities where the workforce is less expensive such as Indonesia, China and Vietnam. This has made a bad publicity for Aids in these countries as Aids does not give to its employees good working conditions, with a low wage. We can quote as an example the â€Å"Play fair† 2008. * Economic The home economy situation which is the crisis could have a negative effect for Aids as the purchasing power is low. Thus, the unemployment and the decrease of wages could have a bad effect on Aids sales, as customers would not have enough money to spend in its product, vital costs having priority.Interests and exchange rates have also an impact on the consumer behavior. The increase of raw materials' prices as 011 wanly Is a componen t AT plastic NAS an Impact on ten Tall cost AT ten production. Aids has two solutions: increase the sales prices or level down its profit margin. * Social Nowadays, the demography is special: the age distribution is getting higher in most of the world. The target is especially young people who identify themselves to the brand. Maybe Aids should think to the long term.Aids sells in large cities, as there are the highest amounts of customers able to buy sportive shoes in these places. The lifestyle trend of people has changed, compare to several years ago. For instance, more and more people use internet. Aids should have a good platform to sell its products. The obesity is a current problem in our society. Most of the time, these people do not practice sports. It could also have a positive effect: they could want to lose weight and so, buy Aids product to train. People are also becoming less busy and can spend more time to their leisure activities like sports.Regarding to the consumer attitudes, we can notice that the frequency of purchase of Aids footwear is, for most people, to buy one or two football shoes per season. Aids should take that in consideration to promote its shoes during the pre-season. Promotion could also be made before major events such as the World Cup or the European Championship which have an influence on the Aids ad and sales. There s also a fashion and role model with stars wearing Aids shoes: several endorsement contracts have been made with stars such as David Beckman or Lionel Mess. Technological In the footwear market, the key to success is the innovation. Thus, there are new technological advances are becoming more performer as the football shoes which allow the user to kick the ball with more precision and power. Aids needs to be aware of the latest technologies. The use of new materials could be strength for the brand, such as materials able to resist over long distances, humid conditions or extreme temperatures changes. A lot of r esearches are made in the aim to improve the quality of a product.Thus, Aids is the world's first smart shoes (adding a microchip inside the shoe for instance. * Environmental The Sustainable Development is an important subject in our current society, and also for Aids: it has launched its new ecological footwear collection made with natural raw material, recycling material and which are biodegradable. Then, in the aim to protect human health and environment, Aids eliminate PVC and is making progress in finding substitutes like polyurethane, ethyl vinyl, silicone thermoplastic rubber. Yet, global pressure is pushing on Aids which uses for its shoes materials from animals.For instance, it has been seen that Aids slaughtered million of kangaroos, for their skin using to produce leather shoes. In February 2006, David Beckman officially announced that he would not wear Aids shoes anymore. Thus, the environmental campaigners could be a problem for Aids, who should make some R&D to find o thers materials, not taken from animals. * Legal Concerning the regulation, Aids needs to be aware of the legal legislations (most of them protect the customers) such as Sales and Supply of goods act (1979), Trade ascription Act (1968).There is also the European Union (1993), which is the free trace Detente countries Trot EYE: traces are not changer Day customs anymore Ana there are no quotas. Aids has to deal with the counterfeit of Aids footwear products. Competition analysis The competition on the sport footwear has become really aggressive because of many reasons. Nowadays, many people do sports because of the care about well being but also because sports brands have become social symbols that permit to people to distinguish from the others and show their membership in a social group much as for making sport in itself.Consequently, competition on the sport footwear market increase dramatically with the idea of making everything to make your best competitor has a bad image in fro nt of customers and to prove that your brand is the best by all means, we can even talk in some case about unfair competition. In the market of footwear, Disdain's first competitor is Nikkei with 37. 9% of market share, and Aids had 22. 9% % in 2006. Nevertheless, Aids is gaining everyday market shares and we see a close fight between Nikkei and Aids for gaining the global market.Aids makes everything to become the leader on the footwear market. Consequently, to become a bigger threat for Nikkei, Aids has acquired Rebook in 2005, world non in the sport market, in a friendly takeover for 3. 1 billion of Euros (3. 8 billion of dollars). This takeover allows Aids to combine its popularity in Europe among soccer and athletics fans with Rebook popularity in US in basketball and football fan. This takeover is a highly strategic action as it is made in order to win market shares in the U. S where Nikkei is the leader and finally catch its eternal competitor, Nikkei.As we can see, everythin g is made to become a huge threat for Nikkei ND there is a real fight between those two global brands. It can also be seen by the war they lead during major sports events as the football world cup of 2010. They fight to have the biggest number of team who wear their brand and finally in this case it's Aids which wins but which stays close to Nikkei. Indeed, in this football world cup in South Africa, Aids sponsored 12 countries such as South Africa, but also major and favorite teams like those of Germany, Argentina, Spain and France.Aids also made huge benefits in other events, such as the official ball of the world cup, named â€Å"Jubilant† which was created by Aids. Nikkei owns also in this cup 10 famous teams like Brasilia, Netherlands, Portugal and Great-Britain (which wear Umbra, property of Nikkei). It's with this example that we see that Aids and Nikkei have another competitors, named Puma. This brand is well known by Aids, as it has been created by the brother of Aid Dasher after a huge argument between the two brothers. Puma is gaining everyday little by little market share and is gaining in popularity.Puma's strategy is different from its two other big competitors, they are positioned in the luxury market of sport because it has been by the French luxury roof, PR. This brand has a strongly attractive for fashion people, seducing big stars like Brad Pit, or in the sport community the footballer Ankle. Puma is trying to follow Aids and Nikkei by making a lot of actions like for the football world cup. Puma has sponsored 7 teams, mostly African teams, but also a famous team, which won the previous cup, Italy.To better understand the market share that each brand has, we have found a pie chart which represents the market share of each brand in the athletic footwear market where we have decided to focus on, on this case study. Network wellness. Com/stock (It is important to notice that this chart is a bit old as it has been made in 2005, and that f or now, Rebook is now part of Aids) It can be also relevant to make a mapping (See appendix 1) to see where Aids is located / positioned relatively to its competitors in terms of price and technicality.Aids and its competitors Its second competitor is Puma which has been created after a huge argument between the two brothers Dasher ; Aids has to be careful about Puma because it has been buy by the French luxury group PR and is winning little by little market shares. Puma's strategy is different from its two big competitors Nikkei and Aids, they are more specialized in the luxury market, seducing fashion actors (Brad Pit) and famous footballer (Ankle). There is also another competitor in the footwear world named It is also important, in a world of globalization, to highlight the growing power of new entrants from China.There are two domestic famous brands in China: * Lie Inning * Anta They are leaders on the Chinese domestic market in footwear as people prefer to buy domestic brands but also because they are cheaper than Aids and Nikkei. Even if â€Å"Lie Inning and Anta are not competing directly with the two global leaders, they are taking more and more market shares in China, whereas Nikkei and Aids market shares remain the same. † Aids has to be careful of China competitors. Porter's five forces (including generic one) We can introduce this part by the Porter's five generic in order to describe the footwear industry.The five criteria are: * Fragmented * Emerging * Mature * Declining * Global The footwear market is global because the market is saturated in products (everybody has sport shoes at home) but the market is rapidly growing. Porter's five roses can be summarized by many schemes and then, we will apply these forces to our case study. * Threat of new entrants New entrants cannot easily enter in the running shoes' market because a few big companies control the market and they own very important brand awareness, thanks to their advertising budge t.It implies that no new firm can quickly win many market shares without be exposed to a competitive reaction of leaders that will kill the new firm. Nevertheless, some retail companies try to sell low-cost footwear with lower prices than Aids or other important company but with a lower quality as well. With such a positioning, they want to target the people who have not enough money to buy expensive shoes and who are not really the target of Aids. * Threat of substitute products or services Because AT some meal reports wanly Alamo ten running Ana can Impact AT ten leg on the ground.So, some sports which require athletic footwear can be dangerous for the bone structure. That means other sports which do not have such an impact on the health can be a threat for the footwear market such as: swimming, cycling etc. * Bargaining Power of suppliers Shoes' fabrication and technology needs are more and more complex, so Aids upends on more suppliers than before. Raw materials: The insole is a thin layer of man-made ethylene vinyl acetate (EVA). The components of the middle consist of polyurethane surrounding another material such as gel or liquid silicone, or polyurethane foam given a special brand name by the manufacturer.Outsells are usually made of carbon rubber. Increase of the cost of plastic because of the rise of the oil's price. Working conditions of outsourced production are often qualified to be against the human rights and Aids can be obliged to raise his employees' wages. * Bargaining power of buyers Demand is growing and companies are fighting for selling their products to consumers who become more and harder to please. In big retail stores, consumers have a large choice of running shoes. It means that if prices of a brand are too expensive compared to it quality, they will buy shoes of another firm with a better rate Price/Quality.The market is very competitive and customers can choose between several brands such as: Nikkei, Aids, Puma, Acacias, Mizzen, Ne w Balance, Puma, Spiral, Salomon, Lawful etc. * Rivalry among existing competitors The footwear market is growing quickly with 9. 3% of growth between 1999 and 2007. Despite of the footwear market is oligopolies, because a few companies control it, the competition is very intensive and all firms aim to be the first. The main actors of this market are: Nikkei (Leader), Aids (2nd), Puma, Acacias, Mizzen, New Balance, Puma, Spiral, Salomon and Lawful.Portfolio analysis * Product range Aids has more than 90 million pairs of shoes including 3. 000 different styles. The following shows some example of Aids shoes contingent on performance and price. This provides a clear idea of the various proposals of the mark. (See Appendix 2) So, this brand affected all sports. To be more efficient, we will find Aids athletic shoes in each sport. We choose to focus on it because Nikkei, the dominant brand on this market, is much stronger on fashion shoes. Aids gives priority to performance instead of f ashion.This means Aids will be aimed at professional person than those practicing a sport as leisure. The next list is not an exhaustive list: * Football: Predator, OFF, Dipper, Dizzier * Tennis: Barricade, Genius Novak * Hockey: ADSTAR, Gel Platinum, * Golf: Garbage, Million, Tour 360 * Badminton: Court, Stabile Optimist * Running: Dizzier, Supernova, Jumpstarted, Response cricket: Twenty's, HOOKAH * Basket: TTS Suspected CRU, The Oracle * Rugby: Flanker, Predator, Regulate * Boxing: ADSTAR, Box Hog You can Tina In appendix 3 a can't Witt some pictures way to illustrate the product range of Aids. The BCC manta Decease It Is ten more relevant Using this Boston Consulting Group Matrix, we will evaluate the interest of fields of activities of Aids thought two criterion's: the market share and the market growth. We can observe four areas, crossing the market share axis and the market growth axis: star, problem child, cash cow and dog. The Dog represents products which have low market s hare and market growth. These products do not have any interest for the company: indeed, they do not generate any profits anymore, and are usually products which have been around for a few years.In this case, the company has better abandon these products. In the Aids range of products, the Aids Predator Precision has become a dog, having declined, such as the previous version of the Original Stan Smith 2, dating from 2005 or the ancient Respect Low, Respect Mid or Midrib for running. The Question mark shows products with a low market share and a low market growth. It means that these products have an interesting potential for sails (consequence of the low market share), but their high market growth risks to reduce their competitiveness. It would involve significant investments from the company.The objective is to transform them into stars, with the possibility they can turn into dogs. In the Aids range of products, the Aids OFF is a question mark, recently introduced to the market. We will see if it turns into a dog or a star. The same situation is observed for the AS Wings from Jeremy Scott, which is the new collection, or the new men TTS Supernatural Commander ALT. The new environmental election with the Superstar, the Forum Mid Natural or the Vintage XX 500 are also recently introduced, and Aids will see if the â€Å"green spirit† will have a good effect on the sales of these shoes.The Star corresponds to markets having high growth, and where the company owns high market share. It represents the most profitable products for the company, as they bring in a large amount of profits. The Aids Predator Pulse fits in this section, as it generates profits and significant sales. The Goodyear Race and the new version of the Stan Smith are also the most wanted shoes, and generate an important profit! The Cash Cows are characterized by a low growth market and a high market share. These products are very profitable, as they generate high profits.Their dominated position gives them a competitive advantage concerning prices and margin. Arise from the low market growth, investments are not very high. Thus, these cash cow products are those which enable the company financing its question marks products. The Aids Predator Mania falls in this area, as it is a profitable product, with high sales. The new version of the Barricade V is also a profitable product as it generates high sales with competitive advantage on its price. We can see in Appendix 3 the BCC matrix. * Anions matrix The Anions matrix is a useful tool for noticing future intensive growth opportunities.We can observe four strategies. First, there is the Market Penetration Strategy: the idea is to gain more market share with current products, implementing different promotions. It is the least risky strategy, as it does not cost a lot of money to the company. Thus, Aids could consider this method to acquire more market share, using Its Totally snows, already present on ten market, dev eloping promotions around it. Secondly, the Market Development Strategy is the fact to develop new arrests for current products of a company, through branding and advertising.The current product should also be sold in area where it hasn't been located before. Using this medium risky method, Aids could sell a current footwear product in a new country. Then, there is the Product Development Strategy which is the fact to develop new products (in the aim to replace old products) to current markets. This is the case when each season, a new version of a previous product is bringing out such as Aids with its Predator football shoes. Finally, there is the Diversification Strategy which is for a company, the opportunity to develop new products for new markets!This method is the riskiest one, as there was no previous knowledge of the product or of the market. Thus, Aids could use this strategy to produce a product that the company is not familiar with, to be sold in a new market. We can see i n Appendix 3 the Anions Matrix. Strategic Business Units Strategic Business Unit or SIBS corresponds to the different units which structure the company and represent the corporate identity. It is typically a strategy used by large company. It is the case for Aids. There are several types of SIBS regarding the type f product, the geographic area, etc.Aids is applying a product strategy composed of four Subs: * Aids Sport Performance * Aids Sport Style * Aids Originals: from niche to fashion mainstream * The Fashion Group: Aids is fashion Aids Sport Performance It is the most sport-oriented SUB with all the products proposed to professionals. It represents the idea of performance that Aid Dasher wanted to diffuse. Innovation and transcendence are keys words of A. S. P. It covers most of the sports and focuses its efforts most particularly on five of them. * Football * Running * Training * Basketball * Outdoor Aids Sport StyleAs all of its competitors, Aids also provide street wear and lifestyle fashion footwear. It was primarily a niche but as the target market correspond to the mass market, it became quickly one of the most important SIBS of the brand and the firm started opening new divisions such as Stella Ms Carney and Propose Design Sport. Aids Originals: from niche to fashion mainstream This is the classical SUB which is composed of the first models designed at the beginning of the brand such as the Stan Smith model. It emphasis the â€Å"Celebrate Originality' philosophy. The target is more the youth and teenagers. That is why the